Knowledge is the cornerstone in the innovation and future proof acting. Knowledge provides substance to creativity. Fundamental behavioural change is needed to adjust our way of thinking and the status-quo to get everyone to adopt sustainable ways of doing business.  Every stakeholder is part of it and influences the system and, ultimately, the state of our planet! Providing knowledge to act upon, for us, is an ongoing task. On a yearly basis, we conduct several (market) studies in collaboration with universities and research associations.